1. Positioning

How clearly does your homepage communicate what your company does and why it matters?

2. User Experience

How modern, engaging, and well-structured is your homepage design?

3. Brand Storytelling

How effectively does your homepage convey your brand's unique story and personality?

4. Trust Signals

How well does your homepage establish credibility through logos, testimonials, awards, or other trust indicators?

5. Conversion CTAs

How clear and prominent are your calls-to-action that guide visitors toward desired actions?

6. Site Speed

What is your homepage's Google PageSpeed Insights score for desktop?